What Is an AI Try-On Model?
An AI try-on model is a photorealistic synthetic human figure created entirely by artificial intelligence. These models can be generated in any body type, ethnicity, age, and pose, and can have products - clothing, jewellery, footwear, eyewear - realistically superimposed on them.
Unlike stock photography of human models, AI try-on models can be generated on demand, cost nothing per image beyond compute, and can be precisely configured to match a brand's inclusivity strategy or target audience profile.
Why AI Models Are Replacing Traditional Photo Shoots
Traditional model photography is expensive, logistically complex, and limited in diversity. Booking a model, a photographer, a stylist, a studio, and a retoucher for a single shoot day can cost thousands of pounds - and still produce only a limited number of images per day.
AI try-on models remove all of these constraints. Bryft can dress an AI model in any garment from a product packshot in seconds, generating multiple body types and ethnicities without additional cost or scheduling.
Key Benefits
- Eliminate model booking, studio, and travel costs
- Represent diverse body types, sizes, and ethnicities
- Generate product images on models 24/7 with no scheduling overhead
- Rapidly iterate on poses, backgrounds, and lighting
- Comply with size representation guidelines automatically
Real-World Example
A plus-size fashion brand uses Bryft to photograph their new collection on AI models ranging from size 12 to size 24. In one afternoon, they produce 600 product-on-model images across 100 SKUs and six model configurations - images that would have required three separate model shoots to produce traditionally.