Last Updated: July 5, 2026
This Privacy Policy describes how Bryft (“we”, “us”, “our”), operated by Poloriz Ltd. (Company No. 515907210), incorporated in Israel, collects, uses, discloses, and protects personal data when you use our website, Shopify application, and related services (collectively, the “Services”).
By using our Services, you agree to this Privacy Policy.
1. Who We Are
Bryft is an AI-powered platform that transforms product images into shoppable photos, videos, and marketing content.
Data Controller: Poloriz Ltd. (Company No. 515907210), Israel
Contact: contact@bryft.com
2. Information We Collect
2.1 Information You Provide
- Name, email address, phone number
- Account and business information
- Messages sent via forms or support
- Billing information (processed via third parties; we do not store full payment details)
2.2 Shopify Store Data
When you install our Shopify app, we may access:
- Store name and domain
- Product catalog data (titles, images, descriptions)
- Product media assets (packshots and uploads)
- Store configuration necessary for functionality
2.3 Automatically Collected Data
- IP address
- Device and browser information
- Usage logs and analytics data
- Cookies and tracking technologies
2.4 AI Processing Data
- Uploaded product images
- Prompts and instructions
- Generated outputs (images and videos)
3. How We Use Information
- Provide and operate the Services
- Generate AI images, videos, and shoppable content
- Integrate with Shopify functionality
- Improve performance and user experience
- Provide customer support
- Prevent fraud and ensure security
- Comply with legal obligations
4. Legal Basis (GDPR)
Where applicable, we process personal data under:
- Contractual necessity
- Legitimate interests
- Consent (where required)
- Legal obligations
5. Data Sharing
We do not sell personal data.
We may share data with:
- Cloud hosting providers
- AI infrastructure providers
- Analytics and monitoring tools
- Payment processors
- Shopify (as required for app functionality)
We may also disclose data if required by law or in connection with a business transaction.
6. Data Retention
We retain personal data only as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce agreements. After that, data is securely deleted or anonymized.
7. Data Security
We implement appropriate technical and organizational measures to protect data, including encryption, access controls, and secure cloud infrastructure. However, no system is 100% secure.
8. AI Processing Notice
Our Services use AI technologies to generate visual content. By using Bryft, you acknowledge that uploaded data may be processed by AI systems to generate derivative outputs.
We do not use your store data to train general-purpose public AI models without explicit consent.
9. Cookies
We use cookies to operate the Service, maintain sessions, and analyze usage. You may control cookies through your browser settings.
10. Your Rights
Depending on your jurisdiction, you may have rights to:
- Access your data
- Correct inaccurate data
- Delete your data
- Restrict processing
- Data portability
- Withdraw consent
To exercise your rights, contact: contact@bryft.com
11. International Transfers
Your data may be processed outside your country, including in Israel and the United States. We apply appropriate safeguards for such transfers.
12. Children’s Privacy
Our Services are not intended for individuals under 16 years of age. We do not knowingly collect data from children.
13. Third-Party Services
We integrate with third-party services such as Shopify and AI infrastructure providers. Their privacy practices are governed by their own policies.
14. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.
15. Contact Us
Poloriz Ltd. (Company No. 515907210)
Email: contact@bryft.com
Israel